Period Summary
Amount Spent
$1,225.94
Purchases
20
Low Ticket Sales
$609.00
Cost / Purchase
$61.30
CPM
$39.72
Frequency
2.59
ROAS
0.11x
Click & Engagement Metrics
Impressions
30,868
Reach
11,901
Clicks All
940
CTR All
3.05%
CPC All
$1.30
Link Clicks
526
CTR Link
1.70%
CPC Link
$2.33
Conversion Funnel
Click → VSL
99.6%
VSL → CTA
19.5%
Click → Purchase
3.80%
Automated Insights
6Healthy Frequency
Frequency of 2.59x is in the optimal range for purchase campaigns (2–3.5x).
Strong CTR
Overall CTR of 3.05% is above average (>3%). Creatives are resonating well with the audience.
ROAS Below Breakeven
ROAS of 0.11x means you're spending more than you're earning. Review offer pricing or funnel conversion rates.
Facebook Leads Performance
Facebook accounts for $834.12 in spend with 16 purchases at $52.13/purchase.
Top Age Group: 45-54
The 45-54 age group shows the best performance with $41.93 CPM and 3.66% CTR.
Gender Distribution
Budget split: 100% male / 0% female. Females show higher CTR (13.64% vs 3.04%).
Daily Trends
Spend — Daily
Avg: $49.04
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Breakdowns
Spend Distribution
| Platform | Spend | Share | Results | CPR | CPM | CTR | CPC | Freq | Link Clicks | CTR Link | CPC Link |
|---|---|---|---|---|---|---|---|---|---|---|---|
Facebook | $834.12 | 68.0% | 16 | $52.13 | $37.03 | 3.26% | $1.14 | 2.56 | 354 | 1.57% | $2.36 |
Instagram | $391.40 | 31.9% | 4 | $97.85 | $47.02 | 2.47% | $1.90 | 2.13 | 172 | 2.07% | $2.28 |
threads | $0.42 | 0.0% | 0 | — | $35.00 | 0.00% | $0.00 | 1.09 | 0 | 0.00% | $0.00 |
Messenger | $0.00 | 0.0% | 0 | — | $0.00 | 0.00% | $0.00 | 1.00 | 0 | 0.00% | $0.00 |