Period Summary
Amount Spent
$861.21
Purchases
12
Cost / Purchase
$71.77
CPM
$44.00
Frequency
2.39
ROAS
0.10x
Click & Engagement Metrics
Impressions
19,572
Reach
8,178
Clicks All
559
CTR All
2.86%
CPC All
$1.54
Link Clicks
325
CTR Link
1.66%
CPC Link
$2.65
Conversion Funnel
Click → VSL
97.8%
VSL → CTA
21.4%
Click → Purchase
3.69%
Automated Insights
6Healthy Frequency
Frequency of 2.39x is in the optimal range for purchase campaigns (2–3.5x).
ROAS Below Breakeven
ROAS of 0.10x means you're spending more than you're earning. Review offer pricing or funnel conversion rates.
Facebook Leads Performance
Facebook accounts for $559.51 in spend with 12 purchases at $46.63/purchase.
Top Age Group: 45-54
The 45-54 age group shows the best performance with $46.99 CPM and 3.19% CTR.
Gender Distribution
Budget split: 100% male / 0% female. Females show higher CTR (13.64% vs 2.84%).
CPM Increasing
CPM has risen 16% over the last 3 days ($42.19 vs $36.37 prior period).
Daily Trends
Spend — Daily
Avg: $50.66
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Breakdowns
Spend Distribution
| Platform | Spend | Share | Results | CPR | CPM | CTR | CPC | Freq | Link Clicks | CTR Link | CPC Link |
|---|---|---|---|---|---|---|---|---|---|---|---|
Facebook | $559.51 | 65.0% | 12 | $46.63 | $41.59 | 3.10% | $1.34 | 2.44 | 208 | 1.55% | $2.69 |
Instagram | $301.61 | 35.0% | 0 | — | $49.35 | 2.32% | $2.12 | 1.96 | 117 | 1.91% | $2.58 |
threads | $0.09 | 0.0% | 0 | — | $18.01 | 0.00% | $0.00 | 1.00 | 0 | 0.00% | $0.00 |
Messenger | $0.00 | 0.0% | 0 | — | $0.00 | 0.00% | $0.00 | 1.00 | 0 | 0.00% | $0.00 |